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Art direction - Alex Kaminski
Design - Alex Kaminski
Chaco has a completely untouched hole in the market, I believe they could fill. Climbing shoes!
As seen in my previous research done for Petra's Fusion Shoe, there is a high demand for fun, colorful, breathable, and more comfortable climbing shoes.
Chaco has a well established, Azteck, and Desert pattern brand identity. I believe that they can easily use this to their advantage and market to the loyal Chaco customers by creating and selling Apparel and Accessories that have matching patterns of their sandals.
CHACO LIFESTYLE
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